3 Reasons a White Label Solution is the Best & Cheapest Way to Start Your Own Forex Broker

We often speak with entrepreneurs who are interested in taking advantage of the growth of the online foreign exchange industry by setting up their own forex trading business. In some situations these entrepreneurs have raised capital from investors; in other cases the investment comes from savings between the partners of the new brokerage. Regardless of the scenario, we are often asked for guidance on the best and cheapest way to build a forex brokerage.

From our experience it will make more financial sense to either establish a white label, or purchase a license from an existing forex platform provider than build the software from scratch. Down the road it may make sense to invest in your own trading technology, however, both money and time can be saved in the beginning stages of the new forex brokerage by working with an existing white label technology provider

If you are looking for the best and cheapest way to create a forex brokerage, we suggest starting with a white label solution. Here are 3 compelling reasons as to why it makes more sense to either lease or purchase the license of an existing white label technology provider:

1. Developing Your Own Trading Technology Is Expensive

When compared to stocks or futures, the forex market is far more complex. Consider just a few examples: pip values for Japanse Yen currency pairs, swap settings on various deposit currencies, CFD profit calculations, holiday hours, and Daylight Savings Time settings.

Each of these examples will require strict attention to detail and care, something only an experienced team of developers can properly manage. In short, if you would like to properly build a competitive forex trading platform, it will require an entire team of developers and potentially several years of work before the trading platform is ready.

2. There is Fierce Competition in the Forex Technology Industry

Although forex trading is relatively new when compared to other markets, enough time has elapsed for several forex software providers to dominate the industry. These firms have been perfecting their technology for many years with entire development teams at their disposal.

If your goal in building your own platform is to compete with them, it will be a very expensive undertaking, which may or may not succeed. It is our opinion that the focus should be on growing the brokerage business rather than building the hottest trading platform.

We find it far more lucrative to focus on launching a new forex brokerage via a white label provider. This approach makes more financial sense than investing in the development of a forex trading platform.

3. Focus on Generating Revenue with a Forex Brokerage

Because you can easily brand the existing trading technology of a software provider to reflect your company logo and name, which is known as a white label, it makes more financial sense to focus on growing a successful forex brokerage than developing new technology.

Although it would help with the image of your new brokerage to have a custom built trading platform, it won’t impact revenue in the short term. It’s important to keep in mind that many of the largest brokers in the foreign exchange industry still do not have their own trading platforms.

Launch Your Own Forex Brokerage Today

We hope these guidelines were helpful in determining the best and cheapest way to start your own forex broker. If you would like to explore our white label solutions in more detail, don’t hesitate to contact us. We would be more than happy to have a detailed conversation covering all aspects of starting a new forex broker. We look forward to hearing from you!